Nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. Prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

the basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. the research population is customers and consumers of large food stores in shiraz that used a store's website. the sample of this study is as big as 400 people. cluster random sampling method based on visible traits in the population with the highest estimated ...

nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...