Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly d...

Vol. XL (February 2003), 1–9 1 *Paul E. Green is Emeritus Professor of Marketing, Wharton School of Business, University of Pennsylvania (e-mail: [email protected]. edu). Richard M. Johnson is Founder and Chairman, Sawtooth Software (email: [email protected]). William D. Neal is Founder and Senior Executive Officer, SDR Consulting (e-mail: [email protected]). PAUL E. GREEN, RICHARD M. JOHNSON,...

Over the globe, we are moving to industrialization, which expands business creation, innovation, and different exercises. This also human comfort, yet in addition, builds its way of life. In any case, on opposite side, it likewise increments environmental danger that came about biological dangers person. article highlights importance green HRM practices for effective marketing. The asset (the e...

Network technologies, modern organizational and marketing functions have transformed the way businesses operate nowadays and consequently have an effect on all sectors of the economy. Contemporary firms become members of the Internet society since the profits are high and innovative wireless broadband technologies allow to serve customers globally 24/7 while the relative cost keeps lessening (A...

Fashion brands and companies that wish to market eco-fashion aim to benefit from the use of marketing campaigns addressing the fulfilment of this megatrend’s lifestyle aspects. The promoted “green” lifestyle is reflected on to the fashion items by means of a strong brand image, which is as important as the product itself. Therefore eco-fashion is ultimately bonded with brand architecture and al...

The concept of sustainable entrepreneurship is emerging due to the greening of the business environment. The objective of the present study is to distinguish the influencing factors for the entrepreneurial aspirants towards the sustainable entrepreneurship. It is an empirical study that incorporates 306 respondents. These respondents are young entrepreneurial aspirants. The study consists of fo...

‘Green and clean’ has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are, or perceived to be, clean (good for them) and green (good for the environment) over alternative products. But is Australia seen as clean a...