The study explained the company's internal use of marketing, impact marketing and its elements, management change, brunt on corporate performance, which has given perspective that a performance can start with potent in company. It was in-based approach to not just how communicate strategy plan customers but also many things were part marketing; however, sometimes, companies considered marketing...

The article highlights the risks of using self-evaluation as a substitute for primary and secondary market research when designing and monitoring marketing programs. Included is a study of 110 management teams that suggests internally dominated marketing analysis may breed illusory evaluations of a company’s own marketing programs versus competitors. If acted upon, such illusions could lead to ...