Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study we test a model of specializationcompetitiveness-performance using primary and secondary data from 169...

To aid professionals in the early assessment of possible risks related to personalization activities in marketing as well as to give academics a starting point to discover not only the opportunities but also the risks of personalization, a ‘Classification Scheme of Personalization Constraints’ is established after the analysis of 24 case studies. The classification scheme includes three dimensi...

Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in company. One way to satisfy them through internal marketing communication. Set training according their needs and interests allow grow career growth. It also provision information time at required range especially be up date. As a result, can perform work efficiently achieve result that ente...