While much excitement has been generated surrounding evidence-based medicine, internal documents from the pharmaceutical industry suggest that the publicly available evidence base may not accurately represent the underlying data regarding its products. The industry and its associated medical communication firms state that publications in the medical literature primarily serve marketing interest...

This multiple-case study focuses on the practices and functions of customer reference marketing, and on the ways through which customer references can be deployed as marketing assets. The research is based on multiple-case-study methodology and the empirical findings were derived from an in-depth analysis of 38 semi-structured personal interviews with managers in four case companies operating i...

This paper examines empirically the relationship between the internal technological profile and the diversification through strategic alliances of the largest 219 industrial firms world-wide. It explores three related issues. First, the paper shows that firms’ internal technological diversification is more pronounced than external technological diversification. Second, it confirms the idea that...

This paper examines empirically the relationship between the internal technological profile and the diversification through strategic alliances of the largest 219 industrial firms world-wide. It explores three related issues. First, the paper shows that firms’ internal technological diversification is more pronounced than external technological diversification. Second, it confirms the idea that...

This continuing research looks into how professionals search, judge, utilise, and communicate information in order to complete work-related tasks and smooth collaborative information behaviour in the workplace. Specifically, this paper reports results from a case study of judgment of information quality behaviour of a marketing professional during information seeking and use at workplace. The p...

export and the readiness to export constitute the first step of international marketing, which are affected by both internal and external factors of firms. one of the most important internal  factors is the presence of skilled personnel. the purpose of this study was to define the relationship between staff qualification and encouragment with the readiness level of iranian pharmacuetical firms ...

0