This research explores the cause variables, which affect employee involvement via diverse orientations. That is to say, it studies the relationship and effect of individual characteristic of personality traits, organizational climate of perspective of Chinese society relationship orientation, and internal marketing upon employee involvement. The population is based upon five companies from the ...

the present study examines the role and mechanisms of internal marketing variables on employee performance through the mediator role of organizational innovation. statistic population included 770 experts and managers, 43 departments within the agha-jari oil and gas operation company; using stratified random sampling and cochran formula 257 were selected as the sample size. three questionnaires...

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this fram...

Leeflang and Wittink [Internal. 1. Res. Marketing 17 (2000) 1051 sketch a future for marketing modeling that differs primarily in scale and scope from today's environment. We have a different vision: the digital networked economy will induce significant structural changes in (a) how models are developed and deployed (b) who uses marketing models, and (c) what types of models are developed. To b...

One of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. Using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. In this study, first we have used internal factor evaluation (IFE) matrix for recognizing and comparing strengths...

one of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. in this study, first we have used internal factor evaluation (ife) matrix for recognizing and comparing strengths...