Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population incl...

This study focuses on the perceptions of Internal Marketing in the higher education sector of Australian Capital Territory and Regional New South Wales in Australia. This is a pilot study and therefore the sample size is small. There are two reasons for study. The first is to investigate whether this relatively new concept of Internal Marketing is being applied in the education sector or not. T...

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario fo...