نتایج جستجو برای: loyalty and satisfaction

تعداد نتایج: 16839956  

2012
Fumiyo N. Kondo Hisashi Ishida Qazi Mahdia Ghyas

Customer satisfaction and loyalty on mobile information services have been investigated in academic literature. However, there are not many researches on the factors with a specific focus on multiple utilitarian services on a crossnational basis. This research examines the antecedents of customer satisfaction and loyalty through a survey of young adult mobile users in Japan and US, respectively...

Journal: :Electronic Markets 2001
Minhee Chae Jinwoo Kim

Providing customers with high-quality information is a key determinant for the success of mobile Internet. This study identifies the important dimensions of information quality in increasing user satisfaction and customer loyalty for mobile Internet services. In order to achieve this goal, we propose a general model of information quality with four dimensions, which we constructed by expanding ...

2009
Mohammad Muzahid Akbar Noorjahan Parvez

This research has proposed a conceptual framework to investigate the effects of customers’ perceived service quality, trust, and customer satisfaction on customer loyalty. To test the conceptual framework, structural equation modeling (SEM) has been used to analyze the data collected from 304 customers of a major private telecommunication company operating in Bangladesh. The results of the stud...

Journal: :مدیریت فرهنگ سازمانی 0
محمد غفاری دانشجوی دکتری بازاریابی، گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان حسین رضایی دولت آبادی استادیار بازاریابی، گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان فرشید دهقانی اناری کارشناس ارشد مدیریت مالی، گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان

the present study was aimed to study the effective factors on the inbound tourists’ loyalty that have traveled to isfahan. the statistical population of this study includes inbound tourists who have traveled to isfahan in november of 2013. a sample of 200 tourists has been selected from this population. the sampling method was convenience sampling. a self-administrated questionnaire has been us...

2013
Donghong Ding Haiyan Lu Yi Song Qing Lu

There is a growing concern about the relationship of servant leadership and employee loyalty recent years, but few are focusing on the intervening mechanisms between them. Especially in China, research on such mediating variables is nearly blank. In this paper, we make our attempt on detecting the role in such relationship by empirical studies through 186 samples using the structural equation m...

2009
Hsiu-Lan Wu

Social network services (SNS) have simplified social interactions between users. However, some SNS attract many users in the early stages, but suffer from turn over later. SNS of practice should aim to retain its existing users and attract potential users by providing superior customer value which leads to greater satisfaction and loyalty. This empirical study applied SEM to explain the impacts...

Service quality is a factor for measuring customer satisfaction in hotel industry. Therefore, in order to achieve competitive advantage and maintain customers, improving service quality has become an important tool in hotel industry to achieve customer satisfaction which is lead to customer loyalty. Because companies are developing close relationships with suppliers and customers. Since then th...

2014
Cheng-Wei Chung C.-W. Chung

Compared with other types of festival activities, the musical festivals can attract large crowds of visitors easily and quickly. When the value experience of visitors is high, their satisfaction and loyalty will also be higher. In activities, the high degree of satisfaction means higher loyalty. The hypothesis model in this study indicates the causal relationship between visitor value and degre...

Journal: :مدیریت بازرگانی 0
امیرحسین امیرخانی استادیار دانشگاه پیام نور، دکترای مدیریت منابع انسانی، تهران، ایران مهدیه امانی کارشناس ارشد مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران محمد تاب دانشجوی دکترای مدیریت منابع انسانی، دانشکده مدیریت، دانشگاه تهران، ایران عطا ا.. ارجمندی کارشناس ارشد مدیریت بهره‎وری،

the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

2003
Carol Xiaojuan Ou Choon-Ling Sia

Along with the e-commerce development, relationship between customers and vendors in e-retail market arouses researchers’ attention. The technology explosion, particularly in the area of knowledge management, makes track of customer behaviour possible. Much research has been done on trust and satisfaction in e-commerce, but little studies integrate confirmation of expectation and sense of belon...

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