this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

Person reference is a subject that stands at a central intersection between the various behavioural sciences. How persons are classified and individuated lies at the heart of social theory; how different cultures do so has preoccupied anthropology; how we recognize them from face and voice is much investigated in psychology and the cognitive neurosciences; how we refer to persons has been a cen...