The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis of supermarket loyalty card dataset of...

This paper presents a revenue maximisation model for sales channel allocation based on dynamic programming. It helps the media seller to determine how to distribute the sales volume of page views between guaranteed and nonguaranteed channels for display advertising. The model can algorithmically allocate and price the future page views via standardised guaranteed contracts in addition to real-t...

Temporary price reductions (sales) are common for many goods and naturally result in large increases in the quantity sold. Demand estimation based on temporary price reductions may mismeasure the long-run responsiveness to prices. In this paper we quantify the extent of the problem and assess its economic implications. We structurally estimate a dynamic model of consumer choice using two years ...

a r t i c l e i n f o The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following ...

the increasing consumption of electricity in iran is one of the greatest concerns of the government. using the subsidy-based pricing system is one of the main reasons of improper pattern of residential electricity consumption that has imposed great cost over the government due to the increased number of consumers and their improper way of consuming electricity. in this paper, we analyze the fac...

We address the problem of determining optimal ordering and pricing policies in a finite-horizon newsvendor model with unobservable lost sales. The demand distribution is price-dependent and involves unknown parameters. We consider both the cases of perishable and non-perishable inventory. A very general class of demand functions is studied in this paper. We derive the optimal ordering and prici...

To examine the effect of the variance of consumer ratings on product pricing and sales we develop a model which considers goods that are characterized by two types of attributes: experience attributes and experience attributes that were transformed in search attributes by consumer ratings that we call informed search attributes. For pure informed search goods, we find that with increasing varia...

Inventory models in which the demand rate dependents on the stock- dependent are based on the common real- life observation that greater product availability tends to stimulate more sales. In this study we develop an inventory model to determine an optimal ordering policy for quantity dependent demand rate and time dependent holding cost items with delay in payments permitted by the supplier un...

We value the option of subcontracting to improve Þnancial performance and system coordination by analyzing a competitive stochastic investment game with recourse. The manufacturer and subcontractor decide separately on their capacity investment levels. Then demand uncertainty is resolved and both parties have the option to subcontract when deciding on their production and sales. We analyze and ...

This study deals with the effects of a supply chain (SC) with single product, multiple retailers and a manufacturer, where the manufacturer(he) produces lotsize of the product that contains a random portion of imperfect quality item. The imperfect quality products are sold in a secondary shop. The new contribution of this paper is a new non-linear demand function. Demand of the end customers va...