Firms engaged in consumer product sales often implement a strict make-to-stock approach, applying a single price to all customers. In such systems, customers can get the product at the given price upon availability on the shelf. However, consumers can often tolerate a delay between order placement and demand satisfaction under a price discount. Recognizing this phenomenon, a supplier may consid...

Online satisfaction is regarded as an important construct in both the marketing and IS literatures. However, online satisfaction has been treated primarily as a unified concept in previous research, some researchers indicate that satisfaction can be differentiated into several types. We identify four types of customer satisfaction in the C2C online shopping context, viz.: economic satisfaction,...

The enhanced abilities of online retailers to learn about their customers’ shopping behavior have increased fears of dynamic pricing, a practice in which a seller sets prices based on the estimated buyer’s willingness-to-pay. However, among online retailers, a deviation from a one-price-for-all policy is the exception. When price discrimination is observed, it is often in the context of custome...

We introduce consumer loss aversion into the Salop (1979) model of price competition with differentiated products. Firms face uncertain costs of production, and after observing their own cost realizations simultaneously set prices. A consumer derives “gain-loss utility” from comparing the purchase price and her satisfaction with the acquired product to her recent expectations regarding the same...

The customer satisfaction evaluation of product customization helps to improve the market competitiveness of customization enterprise. In order to evaluate the customer satisfaction of customized product scientifically, customized product customer satisfaction evaluation index systems was established from six aspects of quality, functionality, brand, price, service, payment and method for deter...

This paper focuses on identifying some the factors affecting customer satisfaction and trust in an e-commerce setting (one specific company) among Vietnamese customers. It examines various stimuli, namely, value factors as expressed in terms of product offer and price and service quality dimensions, including ease of use, website design (e-scape), responsiveness, customization, and assurance. A...

Online retailing has been an important channel or business model for many firms in China. How to win, satisfy and retain customers has become the urgent practical problem to solve in front of the online retailers. Based on the theory of reasoned action, an empirical study of factors influencing consumers’ repurchase is conducted by using the questionnaire survey method. The results indicate tha...

e examine the ability of customer ratings of pre-purchase and post-purchase service to explain price variations in the online book market. In addition , we test whether market leaders leverage their branding advantage by charging higher prices. E-tailer prices were modeled using a market basket of identical books whose posted prices were sampled repeatedly over a 4-month period. Contrary to exp...