Cooperative advertising is a key incentive offered by a manufacturer to influence retailers’ promotional decisions. We study cooperative advertising in a dynamic retail duopoly where a manufacturer sells his product through two competing retailers. We model the problem as a Stackelberg differential game in which the manufacturer announces his shares of advertising costs of the two retailers or ...

Guided by the goals of carbon peaking and neutrality, in order to coordinate recycling remanufacturing closed-loop supply chain (CLSC), considering strengthened low-carbon awareness consumers high cost emission reduction(CER), realizing that demand remanufactured product is affected both market price manufacturer’s CER effort manufacturer responsible for CER, this study focuses on hybrid betwee...

Substantial literature has been devoted to supply chain coordination. The majority of this literature ignores competition between supply chains. Moreover, a significant part of this literature focuses on coordination that induce the supply chain members to follow strategies that produce the equilibria chosen by a vertically integrated supply chain. This paper investigates the equilibrium behavi...

Enterprises are aware that bundling strategies can improve profitability in the highly competitive marketplace. This study evaluates an online to offline (O2O) supply chain system made up of a supplier and e-retailer who sell two products independently or bundled through channels, discuss influence pricing strategy channel choice on profit under different market-dominant powers. Based game theo...

In this paper, bi-level programming is proposed for designing a competitive supply chain network. A two-stage stochastic programming approach has been developed for a multi-product supply chain comprising a capacitated supplier, several distribution centers, retailers and some resellers in the market. The proposed model considers demand’s uncertainty and disruption in distribution centers and t...

Cooperative (co-op) advertising investments benefit brand goodwill and further improve supply chain performance. Meanwhile, online word-of-mouth (OWOM) can also play an important role in supply chain performance. On the basis of co-op advertising, this paper considers a single supply chain structure led by a manufacturer and examines a fundamental issue concerning the impact of OWOM on supply c...

In this paper, an incentive policy is proposed to coordinate ordering, lead time, and pricing strategies in a two-echelon manufacturing supply chain (SC) consisting of one manufacturer and one retailer. The system is faced with a stochastic demand which depends on both price and lead time. The manufacturer decides on production size and manufacturing acceleration rate while the retailer determi...

This paper proposes a model for dynamic pricing that combines knowledge of production capacity and existing commitments, reasoning about uncertainty and learning of market conditions in an attempt to optimise expected profits. In particular, the changing market conditions are represented as a set of probabilities over the success rate of product prices. The dynamic pricing model is integrated i...

Abstract With the vigorous development of e-commerce, digital content consumption has prospered in consumer market. Considering perishability products and negative utility advertisements on users, paper develops a dynamic game model for supply chain with platform an upstream advertiser, obtains optimal (or equilibrium) resource investing, pricing, advertising strategies under centralized decent...