Evaluators and researchers often have to deal with situations in which conventional research tools are impossible to use, either because of the characteristics of a population or unclear research variables. This paper presents a technique that succeeds in overcoming this kind of problem--a projective technique, but one that differs from the usual approach to projective techniques. The approach ...

During recent years, several studies have revealed that human-dog relationships are based on a well-established and complex bond. There is now evidence suggesting that the dog-human affectional bond can be characterized as an "attachment". The present study investigated possible association between the owners' attachment profile assessed throughout a new semi-projective test (the 9 Attachment P...

Purpose – In the literature, there is a lack of tools able to catch the symbolic dimension of the brand image, which go beyond rational and emotional dimensions. This paper aims to find and test a new instrument, named “Multi-Sensory Sort” (MuSeS). Design/methodology/approach – MuSeS, a direct methodology of exploring the consumer’s symbolic universe and the unconscious expectations, is compose...

Two types of tests are available for studying personality. These are the paper-pencil tests and the projective tests. Projective techniques which reveal the subject's personality through his treatment of the test material are generally more valid and more revealing than the paper-pencil tests which require the underlining of words or the answering of "Yes" or "No" to a list of questions. This i...

The effects of parental divorce on the levels of aggression, hostility, and anxiety in children, as measured by the Rorschach test, together with the type and direction of aggression, as measured by the Rosenzweig Picture-Frustration (P-F) Study, were studied. The Rorschach and the Rosenzweig P-F study were administered to a nonclinical sample of 108 Swedish children ranging in age from 10 to 1...

This study addresses the empirical question of whether families high in communication deviance (CD) assessed from parental projective test data show direct interaction patterns similar to those found in families with offspring diagnosed as schizophrenic. Three parameters of interactive functioning were examined— focus of communication, role structure, and nonverbal affective attitude. The data ...

Projective techniques are unusual and often intriguing for respondents to complete, permitting them to express thoughts and feelings which can be difŽ cult to access by direct and structured questioning. This is achieved by presenting respondents with ambiguous verbal or visual stimulus materials, such as bubble cartoons, which they need to make sense of by drawing from their own experiences, t...

This paper examines a newly created approach to exploring travel motivations, the Travel Career Patterns (TCP) model. Through an analysis of the TCP model, the authors advance travel motivation theory by making three contributions: a refinement of the definition of travel experience; the use and evaluation of essays as a qualitative tool for interpreting travel motives; and an extension of the ...

Misattributions people make about their own affective reactions can be used to measure attitudes implicitly. Combining the logic of projective tests with advances in priming research, the affect misattribution procedure (AMP) was sensitive to normatively favorable and unfavorable evaluations (Experiments 1-4), and the misattribution effect was strong at both fast and slow presentation rates (Ex...

Logically, though not historically, projective techniques must be regarded as a part of the general field of psychological measurement. Projective testing and research may therefore legitimately be studied within the theoretical and methodologicall framework of psychological measurement, always keeping in mind, of course, the problems that are peculiar to projective techniques. Largely as a.. r...