This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...

Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

Marketing managers are responsible for understanding and predicting customer purchasing activity, a task that is complicated by a lack of knowledge of all of the calendar time events that influence purchase timing. Yet, isolating calendar time variability from the natural ebb and flow of purchasing is important, both for accurately assessing the influence of calendar time shocks to the spending...

A key issue for strategic supply chain management research is whether purchasing can be a source of long-term competitive advantage. Recent resourcebased works in strategic management suggest that purchasing cannot be a source of long-term competitive advantage. In contrast, recent works in supply chain management suggest that purchasing can be such a source. This article explains why works in ...

Although tyre expenses can be a significant component of the operating costs in civil engineering construction (CEC) companies, there are few studies investigating how the CEC industry can benefit by implementing specific tyre purchasing policies. The research aimed to highlight the expenditure on tyres, the factors affecting these, and how specific purchasing policies can impact on the total c...

This article examines the valuable role of group purchasing organizations (GPOs) in hospital purchasing in the United States. For over 100 years old GPOs have helped hospitals and other health care providers realize savings and create contracting efficiencies by aggregating purchasing volume to negotiate discounts with manufacturers, distributors and other vendors. The US has recently enacted a...