Abstract Company profiles are increasingly used to construct the corporate brand of Fortune Global 500 Chinese Manufacturing Companies (FG500CMCs). However, communication through company profile is not sufficiently explored. This article explored discursive strategies that were exploited desired identities FG500CMCs. Through approach critical genre analysis, it found branding FG500CMCs realized...

The study investigated whether there was any significant generic difference between the Research Questions (RQs) and Method sections of applied linguistics research articles (RAs) published in international and local Iranian journals. Two hundred applied linguistics RAs (100 from each group) were selected from 5 SSCI-indexed international journals and 5 Iranian Scientific-Research (Elmi-Pazhouh...

The presence of an abstract is required in a research publication, and it recurring problem for graduate students. purpose this literature review article to elucidate on the following topics by evaluating relevant publications published respectable journals between 2014 2021: (1) tendency rhetorical move usage, (2) linguistic features usage moves, (3) pedagogical implications moves teaching wri...

The goal of this research was to find a way to extend the capabilities of computers through the processing of language in a more human way, and present applications which demonstrate the power of this method. This research presents a novel approach, Rhetorical Analysis, to solving problems in Natural Language Processing (NLP). The main benefit of Rhetorical Analysis, as opposed to previous appr...

This study explores the rhetorical structure of university lecture introductions and its linguistic specificities. Applying genre, corpus contrastive analyses, it aims to identify which moves steps are used in English Montenegrin, as well reveal differences similarities their between two languages. Drawing upon Swalesean move approach (1981, 1990) referring models already established literature...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...