The Mobile Banking Products and systems have a pivotal role to play in the financial deepening, especially in rural India. The mobile banking systems and products allow a customer to perform banking operations by making use of mobile phones. In most of the developing countries, especially in India, there is more number of mobile connections than bank accounts. The rural India is facing the prob...

The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Globally, the FMCG sector has been successful in selling products to the lower and middleincome groups, and the same is true in India. Over 70% of sales are made to middle classhouseholds today and over 50% is in rural India. The sector is excited ab...

background: prelacteal feeding is an underestimated problem in a developing country like india, where infant mortality rate is quite high. the present study tried to find out the factors determining prelacteal feeding in rural areas of north india. methods: a crosssectional study was conducted among recently delivered women of rural uttar pradesh, india. multistage random sampling was used for ...

BPO industry in India has witnessed huge growth over the last decade and it needs to sustain its leadership position and cost competitiveness. Rural BPO, a new trend in the BPO industry in India, can be a solution to sustain the cost competitiveness of India and also contribute to the growth of Tier II, Tier III cities and rural areas. This article tries to study the opportunities and challenge...

The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

India is a diverse country with different languages spoken in different regions of the country. The Constitution of India recognizes 22 of these regional languages, but endorses Hindi in Devanāgarī script as the official language of central government India while allowing for the continuation of the English language for official purposes 1 . In India approximately 72% of the population resides ...

How can information technology (IT) impact on rural economy and life of rural India to rural development? What are the channels through which impacts can be realized, and what are the practical means for realizing potential benefits? We cannot make India economy better unless we not understand the importance and strength of economy of rural sector. This paper also highlights that there is wide ...

Fifteen epidemiological studies on psychiatric morbidity in India have been analysed. National all-India prevalence rates for 'all mental disorders' and five specific disorders have been worked out The national prevalence rates for 'all mental disorders' arrived at are 70.5 (rural), 73 (urban) and 73 (rural + urban) per 1000 population. Prevalence of schizophrenia is 2.5/1000 and this seems to ...

Improving rural health service delivery is a major challenge in India as 73 percent of its population resides in rural areas. Recognizing the need to improve rural health service delivery, the Government of India launched the National Rural Health Mission (NRHM) in 2005. The NRHM aims to undertake architectural correction of the rural health system through communitization, improved management, ...

India is a country which is basically rural in nature and the bulk of the population live in rural areas. About 72.22 percent of the total population lives in rural areas (2001 Census). Along with this, 25 percent of the world’s poor live in India. They have very limited access to education, health, communication and other amenities of life. But a nation can not achieve all round development un...