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As more and more people use social media to communicate their view and perception of elections, researchers have increasingly been collecting and analyzing data from social media platforms. Our research focuses on social media communication related to the 2013 election of the German parliament [translation: Bundestagswahl 2013]. We constructed several social media datasets using data from Faceb...

Mining social media for opinions is important to governments and businesses. Current approaches focus on sentiment and opinion detection. Yet, people also justify their views, giving arguments. Understanding arguments in social media would yield richer knowledge about the views of individuals and collectives. Extracting arguments from social media is difficult. Messages appear to lack indicator...

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the ...

s Nowadays social media (Twitter, Facebook, etc.), not only simply as communication media, but also for promotion. Social networking media offers many business benefits for companies and organizations. Research purposes is to determine the model of social network media utilization as a promotional media for handicraft business in Palembang city. Qualitative and quantitative research design are ...

Current literature about organizational adoption of social media mainly focuses on how organizations are using these technologies to interact with customers and other stakeholders. In this paper, we expand this line of research by exploring the internal processes that organizations put in place to support their social media initiatives. Using a mixed methods approach that combines data mining a...

This commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in Hyosun Kim’s article of the major themes in recent Food and Drug Administration (FDA) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. Kim’s rigorous analysis of FDA letters over a 10-year span highlights a relative ...

Background: We examine the signaling effect of borrowers’ social media behavior, especially self-disclosure behavior, on the default probability of money borrowers on a peer-to-peer (P2P) lending site. Method: We use a unique dataset that combines loan data from a large P2P lending site with the borrower’s social media presence data from a popular social media site. Results: Through a natural e...