نتایج جستجو برای: strategic orientation

تعداد نتایج: 174814  

Journal: :Asia Pacific Journal of Management 2023

Abstract The international business environment is both dynamic and turbulent. Accordingly, a new venture’s strategic orientation (SO) ability to undertake renewal (SR) are of great importance its survival, growth performance. Building on the capability perspective, we explore how SR mediates relationship between SO performance mature born global firms (BGFs). In particular, examine direct indi...

2000
Zannie Giraud Voss Mark Johnson Mitzi Montoya

Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to "ignore your customer" when developing new products....

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی 1387

abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

Journal: :مدیریت بازرگانی 0
محمود محمدیان استادیار گروه مدیریت بازرگانی، دانشکدة مدیریت و حسابداری دانشگاه علامه طباطبایی، تهران، ایران مصطفی اله وردی کارشناس ارشد مدیریت بازرگانی (بازرگانی بین الملل)، دانشکدة مدیریت و حسابداری دانشگاه علامه طباطبایی، تهران، ایران امیر سلیمی کارشناس ارشد مدیریت بازرگانی (تحول)، دانشکدة مدیریت و حسابداری دانشگاه علامه طباطبایی، تهران، ایران

today export considered as important indicators in the global development companies and countries, and given the export orientation and competitive advantage is important to increase export performance. in the present paper, the aim of this study is considering the potential impact of market orientation and competitive advantage of exporters on export performance. population considered for this...

2015
Jong-Kuk Shin Min-Sook Park Rhea Ingram

a r t i c l e i n f o This article discusses factors affecting the success of international strategic alliances, specifically market orientation and communication methods. The study empirically compares market orientation and methods of communication with strategically allied SMEs (small and medium enterprises) in countries with different cultural values (i.e., United States and Korea). The fin...

Journal: :مدیریت بازرگانی 0
علی حیدری استادیار گروه mba، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران هاشم آقازاده استادیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران علیرضا والی پور کارشناس‎ارشد بازاریابی بین‎الملل، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

the aim of this research is to develop a model of antecedents and consequences of iran exemplary exporters’ competitive intelligence (ci) in order to identify their strengths and weaknesses. for this purpose we discuss position and growth strategies of exporters, effective use of ci, export competitiveness enhancement and sustainable export development. based on conceptual model, knowledge mana...

Purpose: The knowledge transfer in educational systems, especially higher education plays an important role in improving their educational and non-educational functions. Therefore, the purpose of this study was presenting the strategic orientation model of knowledge transfer in Applied Sciences Comprehensive University. Methodology: This study in terms of purpose was applied and in terms of im...

2006
Fujun Lai Weihua Shi Jian Wang

This study proposed a model to investigate e-business adoption from the economic and strategic management perspectives by incorporating network externalities and strategic information orientation. The model was tested using survey data from 307 international trading companies in China. The results indicated that both network externalities and information orientation were important e-business ad...

2009
Linda Ferrell

A framework for an enterprise-wide strategic stakeholder approach to sales ethics is developed to address ethical sales performance. Stakeholder orientation goes beyond market orientation and customer orientation and provides the foundation for an organizational ethical culture and an ethical sales subculture. Organizational values and norms can dictate modes of behavior and help balance stakeh...

2008
John O. Okpara

This study examines strategic process and export entry choice of small and medium manufacturing firms in Nigeria. The data was collected from a survey of 72 small and mediumsized manufacturers in Nigeria. Data were analyzed using descriptive statistics, t-test, and Pearson’s product moment correlation analysis. Results show that firms’ strategic choice to enter the export market was associated ...

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