a r t i c l e i n f o Keywords: Strategic marketing planning Industrial marketing Fuzzy cognitive map The relevance problem Design science Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of e...

Geographic information systems (GIS) have numerous applications in human health. This chapter opens with a brief discussion of the three dimensions of decision-making in organizations — operational control, management control, and strategic planning. These dimensions are then discussed in terms of three case studies: a practiceimprovement case study under operational control, a service-planning...

a study with travel cost method (tcm) was performed to evaluate ecotourism demand of lake belonging to karoon 3 dam. for this purpose, 220 clawson questionnaires at highest demand time (february to may 2008) were completed. results of this investigation showed that forecasting outdoor recreational value of karoon 3 dam limits is equal to 2,879,550,000 rials at month, during study. in order to p...

Defining strategic position of the organizations within the industry environment is one of the basic and most important phases of strategic planning to which extent that one of the fundamental schools of strategic planning is the strategic positioning school. In today’s knowledge-based economy and dynamic environment, it is essential for universities as the centers of education, knowledge creat...

public participation is counted as one of the main indexes in sustainable urban management.based on their nature, metropolitan cities has several and complex problems. for this purpose tehranmetropolitan area is selected. quantitative strategic planning matrix (qspm) weighted through a made-byresearcherquestionnaire. the reliability of the model was verified by cronbach’s alpha coefficient. eva...

the purpose of this article was to plan development al strategies for sabzevar based on the sustainable development theory. the method of research has been descriptive and most of the data used in the study were secondary (documentations) which were then analyzed using delphi and swot models with a strategic approach. documentation and qualitative research methods such as deep interview and ind...

experiences from urban development plans and assessments of their concrete and tangible results in the past decades indicate lack of adequate success of our urbanization system to responding needs of our citizens. this has resulted in need to find a fundamental solution to transforming the centralized system into decentralized. recent changes in regard to a change of approach from master plan t...

the paper has been performed to review library administrators' strategic planning role to improve the library staff of medical sciences university of iran. the study is survey-descriptive. the statistical population consists of 50 library administrators working in iran medical sciences university, but 44 subjects responded to the questionnaire used to gather data. the reliability (91.7%) was ca...

nowadays, strategic planning was very important for every company, many companies realize the importance of strategic planning. holding companies have considered this issue. strategic planning in holding multibusinessess company differs from other single companies based on complexities. holding companies are faced with two important strategic decisions: 1) what areas and how investments should ...