A folk assumption about colloquial speech is that taboo words are used because speakers cannot find better words with which to express themselves: because speakers lack vocabulary. A competing possibility is that fluency is fluency regardless of subject matter—that there is no reason to propose a difference in lexicon size and ease of access for taboo as opposed to emotionally-neutral words. In...

People remember emotional and taboo words better than neutral words. It is well known that words that are processed at a deep (i.e., semantic) level are recalled better than words processed at a shallow (i.e., purely visual) level. To determine how depth of processing influences recall of emotional and taboo words, a levels of processing paradigm was used. Whether this effect holds for emotiona...

In our modern life, the introduction of new technologies and subsequent boom in satellites, television, as well as the Internet has made the world a much smaller place allowing different nations, cultures, and languages to interact more frequently. One of the biggest concerns of audiovisual translators is cultural and ideological items which taboo terms are included. This study aims at investig...

This article provides norms for general taboo, personal taboo, insult, valence, and arousal for 672 Dutch words, including 202 taboo words. Norms were collected using a 7-point Likert scale and based on ratings by psychology students from the Erasmus University Rotterdam in The Netherlands. The sample consisted of 87 psychology students (58 females, 29 males). We obtained high reliability based...

How does aging impact relations between emotion, memory, and attention? To address this question, young and older adults named the font colors of taboo and neutral words, some of which recurred in the same font color or screen location throughout two color-naming experiments. The results indicated longer color-naming response times (RTs) for taboo than neutral base-words (taboo Stroop interfere...

People recall taboo words better than neutral words in many experimental contexts. The present rapid serial visual presentation (RSVP) experiments demonstrated this taboo-superiority effect for immediate recall of mixed lists containing taboo and neutral words matched for familiarity, length, and category coherence. Under binding theory (MacKay et al., 2004), taboo superiority reflects an inter...

This note considers the taboo counterpart of stationarity. A general stochastic process in two-sided time is de ned to be taboo-stationary if its global distribution does not change by shifting the origin to an arbitrary time in the future under taboo, that is, conditionally on some taboo-event not having occurred up to the new time-origin. The main result is the following basic structural char...

This article reports five experiments demonstrating theoretically coherent effects of emotion on memory and attention. Experiments 1-3 demonstrated three taboo Stroop effects that occur when people name the color of taboo words. One effect is longer color-naming times for taboo than for neutral words, an effect that diminishes with word repetition. The second effect is superior recall of taboo ...