purpose: this research evaluates the quality of the “saraye ahle qalam” educational workshops held at the twenty-second tehran international book fair.design/methodology/approach: the applied research method was a descriptive-survey and the information gathering tool was a questionnaire which was randomly presented to 284 people participating in different educational workshops.findings: this re...

Under the background of “cultural going out”, how can Beijing International Book Fair better develop copyright trade function book fair, determine functional orientation and accelerate publication “going out”. As an international professional fair with as its essence, London should learn from draw lessons characteristic functions professionalism. This paper studies opening under puts forward pr...

how to achieve sustainable competitive advantage, the debate is in services, challenging, as known services are the intangible nature, heterogeneous and inseparable, so branding in this part with the goods sector faces different challenges and problems. therefore, this article aims to examine the factors affecting the coliseum branding tehran international fair has been made. first review the b...