Output URL bidding is a new bidding mechanism for sponsored search, where advertisers bid on search result URLs, as opposed to keywords in the input query. For example, an advertiser may want his ad to appear whenever the search result includes the sites http://www.imdb.com and en.wikipedia.org, instead of bidding on keywords that lead to these sites, e.g., movie titles, actor names, and so on....

LDAP is the Lightweight Directory Access Protocol, defined in [1], [2] and [3]. This document describes a format for an LDAP Uniform Resource Locator. The format describes an LDAP search operation to perform to retrieve information from an LDAP directory. This document replaces RFC 1959. It updates the LDAP URL format for version 3 of LDAP. This document also defines a second URL scheme prefix ...