This study examined the influence of socioeconomic variables of farmers on their choice of cassava varieties in Kogi State of Nigeria. A total of 360 cassava farmers were selected through multi-stage random sampling procedure. Data collected through structured questionnaire were analyzed using descriptive statistics, customer-buying behavioral model and dynamic programming model. The results sh...

The lack of market development in remote areas is usually measured by spatial variation prices for a given set consumer goods. We focus instead on the way distance constrains choices consumers can make. construct model monopolistic competition between traders moving goods from towns to rural areas. An increase transport costs reduces welfare not only through lower incomes farm households and hi...

This paper makes a conceptual distinction between the effects of variety on choice and its effects on the hedonic value of chosen alternatives, to help explain consumers’ persistent and seemingly perverse tendency to choose less-preferred items from a varied set. In particular, we show that although high-variety sets have an unfavorable effect on choice (in the sense that worse items are chosen...