In this study, we investigate the communication behaviour in Twitter during the rise of a corporate crisis. In September 2015, the emission scandal of Volkswagen (also known as “Dieselgate”) became public. We collected Twitter data and analysed approximately 400,000 tweets regarding the Volkswagen crisis. We take different perspectives on the data, by 1) separating the overall communication in ...

This paper was developed in connection with the lecture “Visual requirement engineering for the interaction design” of Professor Harald Reiterer and his graduate student Thomas Memmel at the University of Constance. The work is a case study that defines a visual specification of the Volkswagen car configurator, with the help of iRise Studio, an easy-to-use application definition tool used by bu...

CUSTOMER SATISFACTION WITH MYSAPTM CRM Manufacturing and marketing cars used to be relatively straightforward: in a manufacturer-driven market, consumers were content to buy what was being produced. But times have changed. Intense, global competition and increased market transparency have given buyers more choices and more leverage. In this consumer-driven market, manufacturers must make every ...