this editorial paper highlights the significance of scholarly contributions from non-western contexts to business and management studies in general and marketing in particular. it calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. using iranian journal of manageme...

abstract background: literature shows that interprofessional collaboration (ipc) is a challenging phenomenon both in theory and practice, and it is affected by socio-cultural contexts in which the health professionals (hps) play their roles. considering some evidences on the similarities and differences between eastern and western socio-cultural contexts, this study aims to explore and describe...

Background: Urbanisation and rural migration in some areas of Spain Portugal have given rise to contexts largely defined by ageing depopulation. Rural populations suffered from increasing social isolation, with older people living alone villages very few inhabitants limited access services. The aim this study is analyse the extent which technology serve as a strategy improve relations how influ...

Self-concept consistency is viewed as central to authenticity and adjustment in Western cultures. The authors propose that the implications of self-concept consistency depend on both the cultural background of the individual and the type of consistency involved. Specifically, although consistency of the self-concept across different contexts may be less important in East Asian than Western cult...

This research study was an attempt to explore hidden cultural components in an ELT textbook from Oxford University Press (OUP) titled 'Cover to Cover'. Two research methodologies were relied on to unveil the western ideologies in this series: Firstly, a qualitative review over its reading textbooks was undertaken for authenticating the hidden western values for Iranian contexts. At this stage, ...