نتایج جستجو برای: word of mouth advertisement
تعداد نتایج: 21173696 فیلتر نتایج به سال:
Effect of advertisement on viewpoint toward brand is always one of the most important subjects in advertising field. This study aims to comparatively evaluate influence rate of Irancell and Hamrah-e-Avval TV advertisement attractions on viewpoint toward brand and viewpoint toward advertisement. For this purpose, opinions of 390 cellphone-using students in Shiraz exposed to Irancell and Hamrah-e...
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh celebrity endorser terhadap word of mouth, brand image kualitas produk mouth keputusan pembelian, pembelian. Penelitian tergolong kuantitatif. Metode pengumpulan data menggunakan metode angket, sedangkan teknik analisis regresi berganda uji sobel test. Hasil menjelaskan berpengaruh positif dengan thitung = 10,770 > ttabel 1...
abstract this study aimed at investigating the effect of bilingual teaching of cognate words (persian-english) on iranian upper intermediate efl learners’ knowledge of lexical development. for this purpose,100 subjects participated in this study out of which 40 learners were selected for this study and they were assigned into two groups, control and experimental. cross-language cognates (wor...
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