This research aims to improve understanding of what motivates individual online users to share their videos on YouTube and whether gender affects those motivations. The work proposes a model based on the technology acceptance model (TAM) and social influences theory by conducting a survey of 206 male and 135 female video sharers of YouTube to test this model. The results indicate that perceived...

High-stakes student testing, accountability for students' outcomes, new educational trends, and revised curricula and standards are only a few of the reasons that teachers must learn to teach complex material with skilled and intentional practices. As a result, professional development for educators is in critical demand. Nevertheless, research in the field of professional development indicates...

Agovernmentshouldusesocialmediaforcommunicatingwithitscitizen.Theengagement index score is one of the methods for assessing the rate of governmental success in using social media as a tool in establishing interactive relationships with its citizen. In general, the engagement index score is obtained by calculating the number of posts, number of likes and comments, and so forth on a single social...

YouTube is a social media venue with great potential as a health education-informing channel. Health educators and the Centers for Disease Control and Prevention (CDC) (2011) recognize that YouTube enjoys a high level of engagement and comfort among young users. This enhances its educational value for this vulnerable population, who already account for half of the new sexually transmitted disea...

The VidArch project is capturing YouTube videos and web pages associated with the 2008 U.S. presidential election. We are also exploring strategies and building tools for curators of digital collections to appraise and describe such materials. Blogs are an increasingly important source for documenting online deliberations. Blogs can provide commentary, but they can also serve as “contextual inf...

The hookah pipe is an ancient tool for smoking tobacco and is a growing public health concern at the global level. YouTube is a website that allows its members to post videos for people to watch and to share comments about the videos in an online forum. The purpose of the study was to investigate the types of videos about hookah on YouTube, their popularity, and the demographics of those who po...

YouTube is one of the largest video sharing website on the Internet. Several music and record companies, artists and bands have official channels on YouTube (part of the music ecosystem of YouTube) to promote and monetize their music videos. YouTube consists of huge amount of copyright violated content including music videos (focus of the work presented in this paper) despite the fact that they...

Purpose: The purpose of this research is to seek reasons for some videos going viral over YouTube (a type of social media platform). Methodology:Using YouTube APIs (Application Programming Interface) and Webometrics analyst tool, we collected data on about 100 all-time-most-viewed YouTube videos and information about the users associated with the videos. We constructed and tested an empirical m...

AIMS With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook and Twitter. As a result, new recommendations have been made by the Federal Trade Commission concerning the self-regulation of digital marketing strategies, including content management on social and digital media site...

YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for content creators is which meta-level features (e.g. title, tag, thumbnail) are most sensitive for promoting video popularity. The popularity of videos also depends...