Presenting a Model of Customer Experience Management in Mobile Banking Industry for Commercial Banks Customers in Dubai
The current research has been conducted to provide a model for customer experience management in the mobile banking industry for customers of commercial banks in Dubai. An explorative mixed methods research (qualitative and quantitative) was used in the research. Data were gathered in both qualitative phase (based on grounded theory) and quantitative phase (based on cross-sectional survey method). In the qualitative phase, population consisted of academic specialists and experts (university professors in the field of management) selected by judgmental sampling method of snowball sampling type. Data were gathered using a semi-structured interview. Data gathering reached theoretical data saturation in the twenty-fifth interview, so interviews were stopped at this point. The results of coding based on grounded theory led to the identification of 170 open codes, 24 axial codes, and 7 selective codes including value, cognitive, motivational, sensory, physical, behavioral, and communicative ones. In the quantitative phase, population consisted of 100,000 users (equal numbers of men and women) of mobile banking services. Given that the community variance was not available, Morgan and Krejcie table were used to determine the sample size that was calculated at 384 individuals. Data analysis in the quantitative phase confirmed the findings of qualitative research according to chi-square (x2), goodness of fit (GFI), adjusted goodness of fit (AGFI), and root mean squared error of approximation (RMSEA) indices.
a model of gaining customer loyalty through customer knowledge management in banking industry of iran (private banks)
according to the importance of customer in competitive environment, especially in banking industry, regarding that the cost of catching (attracting) new customers is several times higher than the cost of keep customer loyal to organization, cause that examining ways of becoming loyal customer to product (goods/ services) has high preference in market research. this research, shows that we can c...متن کامل
Presenting a Model for Female Customers Behavioral Preferences in selecting Banks based on Grounded Theory Method and Structural Equation Modeling (Case Study: Iran’s Banking Industry)
The customers ’preference is derived from reflection on a product or special commercial brand, and factors such as positive appraisal of a brand performance and holding advantages and being unique, establishes the preference. This study aimed to develop a model of female customers' preferences in selecting banks and to train senior managers and banking staff. It had an applied objective, adopte...متن کامل
The aim of this study is to investigate in-store antecedents and consequences experiences on Hyperstar Stores. There were investigated purchase intention, store environment and characteristics of employees as antecedents affecting in-store experiences; while diversion purchasing and customer satisfaction were considered as its consequences. There were designed two studies to test hypotheses. Th...متن کامل
One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a ...متن کامل
In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each cust...متن کامل
Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty
With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investment of private banks has concentrated on the presenting special services. That has led to more successful in attracting and retai...متن کامل
دوره 14 شماره 2
صفحات 215- 223
تاریخ انتشار 2021-07-01
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