Mohammad Reza Eghbal

Department of Business Management, Faculty of Management, Sari Branch, Islamic Azad University, Sari, IRAN.

[ 1 ] - The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators)

Customer reviews in social media contain valuable electronic word-of-mouth (eWOM) information of products, which facilitates firms’ business strategy and individual consumers’ comparison shopping. This study examined the effects of eWOM motivations on customers’ behavioral intentions in the Mobile operators setting. eWOM advertising is very important because nowadays many customer buying decisi...

[ 2 ] - The optimized model of factors effecting on the Merger and Acquisition from multiple dimensions with neural network approach.

Nowadays, firms apply the merger and acquisition strategy for gaining synergy, increasing the wealth of stockholders, economics of scales, enhancing efficiency, increasing the ability to research and develop, developing the firm and decreasing the risk. Developing an optimized model with the ability to identify the effective variables on the merger and acquisition process has a significant ...

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