Standard strategic goals of a company are related to the achievement of predefined values in the area of sales or a market share. Their achievement is conditional upon obtaining a stable consumer preferences and some competitive advantage. Applying traditional marketing activities does not have a desired effect, companies have been forced to search new ways to achieve their goals. One of these ...

Author details Department of Environmental Sciences, Faculty of Science and Engineering, Macquarie University Energy and Environmental Contaminants Research Centre, Sydney, NSW, Australia. Centre for Emotional Health, Department of Psychology, Macquarie University, Sydney, NSW, Australia. Macquarie Law School, Faculty of Arts, Macquarie University, Sydney, NSW, Australia. Department of Marketin...

a r t i c l e i n f o A few well-documented cases describe how the deployment of marketing analytics produces positive organizational outcomes. However, the deployment of marketing analytics varies widely across firms, and many C-level executives remain skeptical regarding the benefits that they could gain from their marketing analytics efforts. We draw on upper echelons theory and the resource...

Administration (EIA) provides analyses used to assess proposed energy and environmental policies and to make energy forecast for the Annual Energy Outlook (AEO). The tool used by EIA for these mid to long term forecasts is the National Energy Modeling System (NEMS), a large-scale model of energy supply, demand, prices, and technologies. One component of NEMS is the Petroleum Marketing Module (P...

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...

Obesity presents major challenges for public health and the evidence is strong. Lessons from tobacco control indicate a need for changing the policy and environments to make healthy choices easier and to create more opportunities for children to achieve healthy weights. In April 2011, the Alberta Policy Coalition for Chronic Disease Prevention convened a consensus conference on environmental de...

Marketing carbon offset credits generated by urban forest projects could help cities and local governments achieve their financial self-sufficiency and environmental sustainability goals. Understanding the value of carbon credits sourced from urban forests, and the factors that determine buyers’ willingness to pay a premium for such credits could benefit cities in strategically marketing carbon...