A hatékony reklám leköti a figyelmet, az üzenete érthető, elfogadható és megjegyezhető, valamint serkenti vásárlást. komplex cél eléréséhez nem elegendő puszta információközlés, valamilyen kommunikációs többlet (pl. paradoxon) alkalmazása is indokolt lehet. Számos eltérő hatású paradoxon jöhet szóba. Jelen közlemény Osgood-féle szemantikus differenciál alkalmazásával, vizuális-kvantitatív szint...

the present note arises from the author's talk at the conference ``ischia group theory 2014''. for subgroups $fle n$ of a group $g$ denote by $lat(f,n)$ the set of all subgroups of $n$, containing $f$. let $d$ be a subgroup of $g$. in this note we study the lattice $ll=lat(d,g)$ and the lattice $ll'$ of subgroups of $g$, normalized by $d$. we say that $ll$ satisfies sandwich classification theo...

سخن سردبیر editorial مجله دانشگاه علوم پزشکی رفسنجان دوره 13، دی 1393، 924-923       طبقه بندی سوء رفتارهای پژوهشی   classification of research misconduct   محسن رضائیان[1] m. rezaeian   خلافکاری های پژوهشی (research misconduct) مشتمل بر طیف وسیعی از رفتارهای بسیار مخرب تا رفتارهای کمتر مخربی را در بر می گیرد که می توان مهمترین آنها را به شرح زیر طبقه بندی نمود ]2-1[: —جعل داده ها — تحریف داده ...

conclusions our study revealed weak correlation between pe/e-vc and cormack-lehane grade, with 87% sensitivity and 30% specificity. therefore, we concluded that sonographic measurement criteria are not accurate in airway evaluations before anesthesia. results it was observed that correlations between the pre-epiglottic space (pe) and cormack-lehane grades i, ii, and iii were weak. correlations ...

text classification is an important research field in information retrieval and text mining. the main task in text classification is to assign text documents in predefined categories based on documents’ contents and labeled-training samples. since word detection is a difficult and time consuming task in persian language, bayesian text classifier is an appropriate approach to deal with different...

An influential theoretical literature supports a discriminatory explanation for product bundling: it reduces consumer heterogeneity, sorting consumers in a manner similar to 2nd-degree price discrimination. This paper tests this theory and quantifies its importance in the cable television industry. The results provide strong support for the theory and suggest that bundling a top-15 cable networ...

When a monopolist asks consumers to choose a particular nonlinear tariff option, consumers do not completely know their type. Their valuations of the good and/or optimal quantity purchases are only fully realized after the optional tariff has been subscribed. In order to characterize the menu of optimal nonlinear tariffs when consumers demands are stochastic, I assume that the distributions of ...