Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption. The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). 367 consumers were recruited from chain pharmacies and hypermarkets in P...

electronic shopping has increased in recent years increasingly. people who use this channel as an instrument of marketing and selling of goods, understand that consumers do not only focus on timely delivery of goods. but they are also looking for new and different products. thus, the marketers and companies must understand the innovative elements that effective on consumer purchases. in the pre...

The purpose of this study was to determine the effect attitudes, subjective norms, and behavioral control on intention buy halal cosmetic products by young consumers. Quantitative methods were used in data measured using a Likert scale. Sampling purposive sampling method with sample criteria obtained 170 people. results showed that Adjusted R Square value 0.695 calculated F 129.180 significance...

nowadays, experiential marketing has turned into one of the critical strategies for the survival of many companies. the concept of experiential marketing suggests presenting a unique and memorable experience in which, by creating excitement, it can depend the consumers to goods and services emotionally and so affect the behaviors of customers. this research aims to evaluate the effects of exper...

Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...

This paper examines the effects of Web 2.0 experience, especially the social networking and interaction orientation factors, which are likely to influence online consumers’ purchase intention and buying behaviour. Based on theoretical foundations of what has been identified as Web 2.0 experience, this study proposes a research model consisting of these two factors acting as the main parameters ...

This study examined consumers' emotional responses, their attitudes toward advertisements and brands, attributions about the companies promoting the brands, and purchase intention for ads varying on level of guilt appeal. Sixty working mothers, a prime target of guilt appeals, participated in the study. Results indicated that moderate guilt appeals elicited more felt guilt in the working mother...

This study reports on an experiment that examined the framing effect on online consumer purchase intention. A 2 (attribute framing: positive/negative) x 2 (warning: text-based/graphic-based) x 2 (brand familiarity: familiar/unfamiliar) x 2 (product type: utilitarian/hedonic product) online experiment was conducted. The results demonstrate a significant framing effect, in that subjects in the po...