Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers based on means-end chain theory and prospect theory. In the research model, both utilitarian value and hedonic value are hypothesised to affect repeat purchase intention positively. Perceived...

Previous studies have identified the impact of self-selection biases in online product reviews on consumer surplus. However, no empirical study has studied how the consumers evaluate the rating distributions of online reviews, especially when credibility of reviews is susceptible to be jeopardized by self-selection biases. This study investigates how the existence of different types of self-sel...

The aims of this paper are to: (1) modify the theory of consumption values in order to investigate online game users’ perceived value of purchasable game items, and (2) develop a new construct – the ‘‘integrated value of purchasing game items’’ – based on the modified theory of consumption values. We found that the enjoyment, character competency, visual authority, and monetary values are appro...

Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication. This phenomenon impacts retailers as this easily accessible information could greatly affect consumer purchasing decision. The connectivity of the Web allows one-to-many and many-to-many communications among users that make information spread much faster and broader, including the sprea...

This study investigates the impact of buyer-seller guanxi positioning on buyers’ sharing intention and purchase in social commerce. Applying confirmatory factor analysis cluster to survey data from a sample university students Taiwan, four clusters are identified: zi-ji-ren, affective shou-ren, nominal sheng-ren. By using multiple variance, profiled terms their facets, intention, purchasing int...

Due to the current situation in all over world, online shopping industry has grown up and fulfilling needs requirements of consumers. To understand consumer behavior their intention fashion retail with having uncertain situations, marketers different brands have great opportunity learn attitude potential audience. The paper represents some factors that assist learning so can increase sales help...