Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purch...

nowadays, the concept of organizational citizenship behavior (ocb) has attracted managers and researcher’s notice in scientific groups. emphasizing on these behaviors can be one of the ways that causes effectiveness in organization, that hasn’t been much emphasized on to date. this research aimed to survey the relationship between ocb and its dimensions and staff organizational commitment in te...

This study developed a research model based on the tricomponent attitude� model and explored factors influencing e-shoppers’ real purchase behaviors. This study showed that these determinants could be divided into positive and negative approaches. The research sample consisted of 385 valid respondents who are experienced users on Books.com.tw. This research study adopted the structural equation...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...