EXTENDED ABSTRACT Advertisers and marketers often try to influence consumers’ choices by creating advertising slogans that appeal to our future goals, dreams and wishes (e.g., “Let’s make things better”, “Just do it”, “Be all you can be”). Associating brands with personal dreams and ambitions may imply that purchasing these brands can help us achieve and express our ideals and aspirations. In t...

BACKGROUND Pharmaceutical drug promotion is a means of informing health professionals about new drugs. The approach is often times unethical and inappropriate and may promote irrational prescribing. Dearth of information on impact of pharmaceutical drug promotion on prescribing behaviour of doctors in developing African countries has necessitated this study. We therefore aimed to determine the ...

OBJECTIVE The interdisciplinary topic "prevention and health promotion" (Q10) was introduced into the medical training in Germany by the new medical licensing regulations in 2004. For the conception of an effective curriculum, it is helpful to know student preferences concerning teaching-formats, attitudes and self-estimated previous knowledge. Little is known concerning student perception of "...

OBJECTIVE To clarify whether self efficacy for health promotion is associated with functional ability among elderly inhabitants of a rural community in Japan. METHODS The research was a longitudinal study of inhabitants aged 65 and over in a community in Nagano, Japan, who completed a questionnaire at the baseline in 1998 and at follow-up in 1999. The questionnaire included 1) Self Efficacy S...

Although sometimes considered to act only as a means of recognizing debts, acknowledgments give the opportunity for writers to display a self-conscious and reflective representation of self. Following this assumption and to reveal some of the ways this is achieved, a corpus of 80 textbook acknowledgments in the field of Linguistics and Applied Linguistics were analyzed in order to show what “se...

BACKGROUND Dengue fever is endemic in Malaysia, with frequent major outbreaks in urban areas. The major control strategy relies on health promotional campaigns aimed at encouraging people to reduce mosquito breeding sites close to people's homes. However, such campaigns have not always been 100% effective. The concept of self-efficacy is an area of increasing research interest in understanding ...

The research examined how community mental health nurses promote self-determination with clients who are experiencing an early episode of schizophrenia. The study used grounded theory methodology incorporating interviews and observations. The study took place in the community, in rural and regional New South Wales, Australia, and involved clients and community mental health nurses. The findings...

Regulatory focus theory [Higgins, E. T. Beyond pleasure and pain. American Psychologist, 52, 1280-1300, 1997] postulates two social-cognitive motivational systems, the promotion and prevention systems, for self-regulation of goal pursuit. However, the neural substrates of promotion and prevention goal activation remain unclear. Drawing on several literatures, we hypothesized that priming promot...