The main objective of this research, Explain the effectiveness of advertising using the AIDA model in the private insurance companies in the metropolitan city of Tehran. This descriptive research study field and study population consisted of all clients are insurance companies that considering the population size is unlimited Sample size was determined using the formula of infinite sample size ...

Possible functional roles for glutamate that is detectable at low concentrations in the extracellular space of intact brain and brain slices have not been explored. To determine whether this endogenous glutamate acts on metabotropic glutamate receptors (mGluRs), we obtained whole cell recordings from layer V pyramidal neurons of rat sensorimotor cortical slices. Blockade of mGluRs with (+)-alph...

Abstract This article presents a literary genealogy of the titular character in Verdi's Aida. While scholars have explored opera's resonances with late nineteenth-century conceptions Orientalism, Blackness and imagined ‘East’, Aida's etymology traits reflect much broader archetype that extends back century from its 1871 premiere. Her name is not Egyptian or Ethiopian but Greek, her backstory wa...

Phytochemical analysis, antimicrobial and antioxidant activities of Aidia borneensis leaf extractsZulhamizan Awang-Jamil, Aida Maryam Basri, Norhayati Ahmad, Hussein Taha