The aim of this paper is to research the establishment of Chinese rural drinking water market. On the basis of prior research on rural drinking water and water market, we study the market establishment and analyze trading elements, procedure and modes of Chinese rural drinking water market. Then we explore the operating mechanism of the market, such as the supply and demand mechanism, the price...

abstract in the dynamic and competitive market, managers seek to find effective strategies for new products development. since there has not been a thorough research in this field, this study is based on a review on the risks exist in the npd process and an analysis of risks through fmea approach to prioritize the existent risks and a modeling behavior of the npd process and main risks using sy...

abstract in iran, border regions are considered as strategic and critical locations. potential, natural, and economic constraints as well as being away from the capital, and consequently from power and decision-making centers are some of the main features of these regions. in this regard, the establishment of border markets is one of the most recognized methods for the economic development of b...

Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population incl...

this paper investigates the effects of advertising, profitability, concentration and research & development on the market share of iranian great food and beverage industries during the period of 2000-2011. for this purpose, we used the more than 50 employee's statistics of industrial 4- digit firms and panel data technique for estimating the model. the main results of this paper reveal that, th...