Recruitment is the process by which organizations acquire the talent they need to be effective. As recruitment becomes more competitive, organizations need to attract the types of job applicants that best fit their needs. Recently, researchers have suggested that human resources departments adopt strategies that are similar to marketing strategies; specifically, it has been suggested that organ...

Food and gastronomy (F&G) are increasingly recognized as potentially determinant elements for the sustainable development of places. A commonly held theory in many research fields is that F&G can contribute to the economic, social and environmental sustainability of places while potentially representing elements that increase those places’ attractiveness and competitiveness. This literature rev...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

The paper sheds a light on the interconnections between touristic sector development and regional in Kazakhstan. covers analysis of current competitiveness destinations Based qualitative quantitative research, study shows that there is huge need for transformation marketing communications tools order to increase image Kazakhstani tourism. provides potential scenarios solutions attractiveness, w...

This study contributes to the emerging field of stopover destination attractiveness. There has been a paucity published research around phenomenon stopovers, including image, during long-haul international air travel. is surprising given commercial flights date back 1930s, and that image most popular topic in tourism marketing literature since 1970s. A quasi-experimental design with samples con...