نتایج جستجو برای: brand creates value for both customer and organization
تعداد نتایج: 19112158 فیلتر نتایج به سال:
the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...
In the changing market scenario, insurance companies have realized the inherent value of brands and consider them ‘valuable assets’. Brand equity is the value buildup in a brand due to the positive perception of customers. The value of brand equity is the expected future revenue from the branded product as compare to unbranded product as there is proliferation of brands in the market place; ins...
abstract this study aimed at investigating the impact of etymology strategy instruction on the development of vocabulary of iranian intermediate efl learners. etymology, knowledge of origin of words, roots, and affixes, has proved to be a controversial issue and a question of long debate with regard to its impact on the process of vocabulary learning. this study employed etymology strategy in ...
In this research, the branding of newspapers in metropolises was investigated. The newspapers use different methods to attract their audience, and thus branding can play a significant role for newspapers in attracting customers. Branding leads to better communication between customers and the press. Providing correct information and branding have led to brand associations. In this research, cus...
abstract compound is a word-formation process that are made two free morpheme (independent) and forms a new word with a new meaning that consists of meaning of both two component of compound. avestan language is one of the ancient iranian languages that is one of the indo-iranian languages. indo-iranian languages is one branch of indo-european languages. structure of compound noun and adjectiv...
Organizations in addition to creating and delivering value to their customers, so that while they satisfy their customers, they can also make profit from it. Many researches have been conducted about predicting the customer value and in some of them, the customer lifespan and the customer value have been discussed, though the combination of these two is a new work. The main purpose of this rese...
Purpose – The purpose of this research is to investigate knowledge management in the textile industry specifically through the relationships and interconnections of knowledge management systems, strategy and firm performance across the value chain. Design/methodology/approach – This research examines the process of acquisition, retention, maintenance, and retrieval of knowledge both within the ...
nitric oxide (no) is a small molecule synthesized by most of mammalian cells with diverse biological activities including vasodilatation, host defense and wound healing. impaired wound healing is a common occurrence among diabetics and patients receiving glucocorticoid therapy. on the other hand the application of laser in biomedical area have been increased. thus, the current studies were desi...
the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...
In order to improve the brand added value of the enterprise, this paper studies the Brand added value by using directly assessment method. We consider brand excess receipts, customer loyalty, loyalty conversion synthetically and give the measure evaluation model of brand added value. According with the actual operation data of Chinese air conditioning enterprise, the relevant practical brand ad...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید