Banyak strategi yang bisa digunakan untuk meningkatkan penjualan dan menarik konsumen membeli produk ditawarkan oleh produsen. Salah satu banyak perusahaan adalah marketing mix strategy (strategi bauran pemasaran). Maka dari itu penelitian ini bertujuan mengetahui pengaruh terhadap omzet pada UMKM di kota Depok. Penelitian menggunakan metode kuantitatif, Adapun menjadi populasi dalam laporan ke...

Recognizing the need for consumer behaviour research initiatives in business-to-consumer mobile commerce (m-commerce), this paper investigates consumer attitudes and behaviours in this fast evolving business landscape. An online consumer survey was conducted in Finland, Germany and Greece and a major classification between “mobile users” and “mobile shoppers” was attempted, using as a tool the ...

This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM). The paper analyzes the core governance factors of Chinese trust (Guanxi) from outperforming web marketing mix strategies to determine if Guanxi can be applied to other we...

S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...

s teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. it is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. nowadays, countries with the large natural oil and gas resources (e.g. iran) attempt to select an alternative ec...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the...