نتایج جستجو برای: green consumer behavior
تعداد نتایج: 805316 فیلتر نتایج به سال:
Background and Aim: Considering the importance of customer behavior, the purpose of this study was to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach. Research Method: The method of this research was data theory and data collection was done through semi-structured interviews. Also, the sta...
Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well‐supported empirical generalizations in various areas of consumer behavior (microfindings). This re‐inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that te...
this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...
This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing—the business of selling electricity products distinguished by their environmental attributes—seeks to deve...
Electronic advertising is a process that in addition to the introduction of the product and after-sales service, to inspire customers by means of the Internet for shopping. Electronic advertising due to high speed and low cost marketing of goods is concerned. Due to the expansion of this new advertising method in the present society, This study aimed to assess the views of carpet on Internet ad...
We modified the stable isotope mixing model MixSIR to infer primary producer contributions to consumer diets based on their fatty acid composition. To parameterize the algorithm, we generated a 'consumer-resource library' of FA signatures of Daphnia fed different algal diets, using 34 feeding trials representing diverse phytoplankton lineages. This library corresponds to the resource or produce...
Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behavior. Not only do many anthropologists themselves conduct some marketing and consumer research, but more and more marketers are developing anthropological methods in their marketing practice and research. The anthropological approach focuses on the influences of culture a...
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