With the advent of technology and increased use of Internet, we have seen the growth of online shopping increasing throughout the years. This phenomenon has given rise to impulse purchasing behaviour online which is an area that has not been thoroughly studied by marketing researchers. This paper provides insights into consumers’ buying behaviours, both planned and impulse and in both tradition...

In recent years, several researches conducted in the field of consumer behaviour because of increased importance given to brand management and performance. Technological factors such as the availability of personal computers and internet access, download time and representativeness of pictures and colors of products are the reason for increasing the potential customer .Here Impulse buying plays...

This research investigated impulse buying as resulting from the depletion of a common—but limited—resource that governs self-control. In three investigations, participants’ self-regulatory resources were depleted or not; later, impulsive spending responses were measured. Participants whose resources were depleted, relative to participants whose resources were not depleted, felt stronger urges t...

this paper examines the behavioral aspects of bidder conduct in on-line auctions. It utilizes price data from 113 on-line auctions, surveys of winning bidders, and draws upon the consumer behavior and auction’s literature to examine individual trait differences in shopping preferences that predict a buyer’s decision to use “strategic exit,” the fixed-price buy-it-Now (bIN) functionality. It arg...

Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...

The main objective of this research is to investigate the impact social media marketing activities — restricted only Instagram influencers on online impulse buying through mediating effect source credibility (attractiveness, expertise, and trustworthiness), predicated Stimulus-Organism-Response (S-O-R) theory. hypothesised relationships were examined using cross-sectional data obtained from 273...

Flash sale (FS) is a marketing strategy that widely used and developed in sales through e-commerce. The implementation of the FS to provide discounts or special propositions on products offered within certain time limit. Time restrictions aim encourage consumers’ emotions make impulse buying (IB). This study examines effect consumer as mediating variable IB among Shoppee consumers Indonesia cau...

The emergence of live-streaming commerce has fueled the phenomena impulse buying. However, existing understanding this phenomenon is relatively limited. In study, we adopted stimulus-organism-response (SOR) paradigm to create an influence mechanism buying behavior in live streaming shopping. We investigated social presence and sales promotion (stimuli) on (response) through flow experience (org...