This article introduces quasi-Darwinian selection as a new explanatory paradigm for marketing relationships. In this paradigm, established relationships are viewed as survivors of a selection process whose parameters are the conduct of the partners, dependencies between the partners, and external adversities in the markets. Selection has the effect of culling certain combinations of these param...

Circular systems of reuse and recycling may stimulate resource conservation and thereby more sustainable outcomes for marketing systems. Automotive remanufacturing serves as a specific circular marketing system of reuse. However, supply shortages challenge the European remanufacturing marketing system, and current research focuses on micromarketing perspectives in this context. This study addre...

Nowadays, in highly competitive global markets and constant pressure to reduce total costs, enterprises consider group technology and Supply Chain Management (SCM) accordingly and usually separately as the key elements for intra and inter facilities improvement. Simultaneous consideration of the elements of these two disciplines in an integrated design can result in higher efficiency and ...

Marketing of innovation is highly complex because the potential customers usually are unaware of the new product. In the same way, the markets as known in traditional marketing are frequently absent. The biotechnology is based on a crosssectional knowledge, which represents a particular challenge and is different from other more mature and more traditional market products. Customers and biotech...

Institutional settings in emerging markets pose challenges for multinational corporations (MNCs). We argue that information technology (IT) can be used to develop strategic flexibilities to complement organizational capabilities in emerging markets. We explore how MNCs and local firms compare in leveraging their IT enabled strategic flexibilities and organizational capabilities to improve perfo...

supply chain for survival in turbulent and volatile markets need instrument that by its help face with environment challenge. this instrument is agility. thus, in order of modeling agility of supply chain, founded 11 factors and interred in questionnaire and give it to experts of zobahan co. supply chain. analyzed result of 180 received questionnaire and accepted 11 factors that founded before....

Relationship marketing in consumer markets came to the forefront of marketing in the 1990s. However, theory development in this area lags behind applications and prescriptions. We attribute this lack of development, in part, to researchers asking the wrong questions. A case is made for reassessing the epistemological and ontological assumptions about relationships in consumer markets. We argue ...