This study was centered on the identification of the marketing strategies of hospitals and the factors that militate against their effective adoption and implementation. A total of 80 hospitals in Port Harcourt responded to a structured questionnaire administered on them. It was found, among other things, that many hospital organizations apply marketing strategies, and that hospitals that adopt...

The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. It is significant to discuss whether established marketing models can be revised for digital products. First, the unique features of digital products are systematically reviewed, and then three typical digital products, including e-books, anti-virus, and online transl...

The impact of a firm’s strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm’s products and on the firm’s costs. Additionally, a firm’s strategic marketing mix choices, and its demand and costs can be affected by rival firms’ strategic choices. Therefore, to understand the effects of choice of marketing mix...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

Dynamic Marketing Mix Allocation for Long-Term Profitability

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian. menggunakan tiga variabel bebas yaitu promosi, dengan satu terikat Penggunaan dalam penelitian diharapkan proses yang ditempuh faktor-faktor apa saja mendorong terciptanya pembelian obat tetes mata merk Rohto Cool. Ini adalah sampel konsumen pada PT. Kebayoran Pharma Batam. Sam...