نتایج جستجو برای: retailer awareness

تعداد نتایج: 113242  

2016
Lan Luo Jiong Sun

I n recent years, an increasing number of brick-and-mortar retailers have entered into the new brick-and-click era. Within this context, when a manufacturer presents a new product offering to a retailer, the ultimate decision is often made by the retailer regarding (1) whether to carry the new product, and (2) the channel outlet the product will be carried in (i.e., in-store only, online-exclus...

2008
Yuanzhu Lu Xiaolin Xing Fang-Fang Tang YUANZHU LU XIAOLIN XING FANG-FANG TANG

We consider a duopoly market in which two retailers with different reputation compete in prices and one of the retailers is considering selling through a new channel. Consumers are reputation sensitive and averse to the new channel. In addition, the reputation sensitivity and new channel aversion are heterogeneous across consumers. In such a setting, we find that, there must be some cost reduct...

2000
Goker Aydin Jennifer K. Ryan

In this paper we consider a retailer's product line selection and pricing problem. We use a consumer choice model in which individuals have stochastic utility for each product and act to maximize their consumer surplus. We consider three basic problems: (1) A retailer who has a current product line with xed prices and who is considering the addition of a new model to the product line. The retai...

Journal: :Law and Contemporary Problems 1945

In this article, manufacturer-retailer supply chain coordination (SCC) has been developed under periodic review inventory system. In the studied model, the retailer as downstream member uses periodic review inventory policy and decides about review period (T) and order-up-to-level (R). Also, the manufacturer as upstream member faces EPQ system and determines the number of shipments from manufac...

2006
Stephen P. Smith Robert B. Johnston Steve Howard

Virtual experience and other technology-dependent methods of describing products online are frequently touted as the way of the future in e-commerce. However, despite the hyperbole, these claims have actually not been tested rigorously on systems used by major online retailers. This paper reports the results of an experiment that assesses user perceptions of the informativeness and ultimate use...

2004
Shuba Srinivasan A. Gary Anderson Koen Pauwels Dominique M. Hanssens Marnik G. Dekimpe

D price promotions generate additional revenue and for whom? Which brand, category, and market conditions influence promotional benefits and their allocation across manufacturers and retailers? To answer these questions, we conduct a large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues, and total profits (margins). A first major fi...

2015
Zong-Hong Cao Yong-Wu Zhou Ju Zhao Chang-Wen Li

This paper considers a supply chain where a manufacturer sells its product through a retailer. In such a market, a potential entrant can make a substitute product by imitating the incumbent's product and then sells it to the common market with one of three alternative entry modes: (i) selling through the incumbent's retailer, (ii) selling through another independent retailer, or (iii) selling d...

2003
Metin Çakanyildirim Sirong Luo

We study lead time options in a manufacturer and a retailer supply chain where the retailer uses the (R, Q) inventory policy: the retailer places an order to the manufacturer who uses a transporter to deliver the order a lead time later. The manufacturer promises to expedite or postpone the delivery (using its own means or different transportation options) by a certain amount of time if the ret...

Modern business environment focuses on improving the operational efficiency of supplier, retailer and customers through integrating their inventory. Although a smoothly running integrated inventory system is ideal, the reality is to deal with imperfectness in transportation. In actual production environments, inventory items are not perfect and defectiveness occurs in random process.  In this p...

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