The carnist ideology discourse, typically, features meat and other animal-derived food totally detached from its origins, in words, disconnected an animal that once lived. Nowadays, the vegan/vegetarian due to greater gained visibility, has achieved a wider space reverberate what entails association between death, fact conflicts culture discourse. objective of this paper is describe mobilized s...

AbstractPrint advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly women. This study examined print advertisements in local family and health magazine from a ...

Evidence that science is becoming increasingly embedded in culture comes from the proliferation of discourses of ethical consumption, sustainability, and environmental awareness. Al Gore's recent award, along with UN's Inter-governmental Panel on Climate Change (IPCC) of the Nobel peace prize-- provided a recent high profile linking of consumption and science. It is not clear to what extent the...


 The emergence of women who are often the subject visualization mass media advertisements is largely due to perception low status in institutions adopted by our society. Ads that standardize women's ideal bodies prove how men (especially ad production) can create fit their "sexy or beautiful" fantasies. Advertising as a communication system, now tends become parameter and implementation c...