نتایج جستجو برای: based advertising
تعداد نتایج: 2947607 فیلتر نتایج به سال:
Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other handheld devices.1 M-advertising can be seen as a part of mcommerce (e.g., Mennecke & Strader, 2003), which is seen as radically different from traditional commerce (e.g., Choi, Stahl, & Whinston, 1997). Thus, it can be argued that m-...
Advertising and branding are so important in our business world.Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meanin...
Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an ad...
The aim of this study was to investigate the role of SMS advertising and virtual advertising in attracting customers in sports centers of Mazandaran province. The research method was descriptive and correlational and conducted by the field study method. The statistical population was all people who referred to sports facilities in Mazandaran province. With regard to the unlimited number of com...
Mobile advertising is evolving rapidly and becoming the key mobile data and revenue drivers of the mobile contents market. More powerful mobile devices have made possible the creation of better and richer mobile advertising. Moreover, the integration of location-aware technologies such as Cell Identification and GPS (Global Positioning Systems) into mobile devices has inspired the development o...
Nowadays, people rely mostly on the information gathered through word of mouth regarding the purchase of products of using services. On the other hand, due to the expansion of social networks among people and its daily usage in society, these advertisements are mostly published in social networks. However, not all these advertisements are accepted by the audiences. Therefore, the aim of this st...
The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking). Neurophysiological records from 35 participants were exposed to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-base...
An important first step to successful global marketing is to understand the similarities and dissimilarities of values between cultures. This task is particularly daunting for companies trying to do business with China because of the scarcity of research-based information. This study uses updated values of Hofstede’s (1980) cultural model to compare the effectiveness of Pollay’s advertising app...
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