s Nowadays social media (Twitter, Facebook, etc.), not only simply as communication media, but also for promotion. Social networking media offers many business benefits for companies and organizations. Research purposes is to determine the model of social network media utilization as a promotional media for handicraft business in Palembang city. Qualitative and quantitative research design are ...

Hoy en día, la conocida “Sociedad de Información”, nadie puede dudar que el marketing y comunicación dentro una ciudad turística son cruciales para su existencia desarrollo. Por ello, investigación marca ha incrementado interés literatura internacional durante los últimos años. El presente artículo se centra implementación estrategia competitiva lugar caso Santa Cruz Tenerife, capital insular t...

Several months have passed, the Indonesian economy has weakened due to Covid-19 pandemic. The number of people who are positive for is increasing, while community's economic strength weakening. One strategy that can be utilized by MSMEs use technology in marketing or digital marketing. This activity aims provide counseling on how build a ecosystem with online during pandemic outbreak. After act...

Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived w...

Abstract Semarang city is one of the cities in Indonesia which has quite developed ornamental fish potential, betta ( Betta sp.). or sp splendens ) an commodity that well known among Indonesian people. The characteristics this it a beautiful color and tail fin long also wide with variety shapes. Apart from its beauty, are easy to cultivate can be profitable business prospect. aims research iden...