the coordination and alignment between the corporate, business and functional strategies cause to raise organizational efficiency. this article based on strategic reference points theory, intends to illuminate how the alignment of human resources , ethical decision making and organizational culture strategies affect firm performance. data for this study were collected from research organization...

Banks are the financial institutions that collect assets from various sources and allocate them to the sectors that require liquidity. Therefore, banks are an inherent element in the system of every country. As private banks enter financial markets, the demand for diverse banking services increases dramatically. Banks seek to use various techniques to improve their performance in attracting cus...

The focus of this study is on the use of organizational competencies and backcasting in competitive analysis to improve the understanding of the strategic directions and actions of a firm that may be a competitor or a collaborator. Intended for use as a competitive weapon, this technique is formulated to assess the distinct organizational competencies a firm is exploiting. This we advocate in o...

One of the challenging issues for investors and professionals is appropriate models to evaluate financial situation of the firms. In this regard, many models have been extracted by researchers using different financial ratios to resolve these issues. However, choosing a model based on the conditions and users’ needs is complex. The main objective of this study is to identify the effect of conti...

With the rapid proliferation of social media, two-way interactions between customers and firms are increased in past decade. This interactive communication helps increase customer engagement. For this reason, media-driven engagement firm performance have received academics' attention. However, existing studies substantially focus on customers, very little is known about firms' related factors (...