Marketing strategy is an integral component of the successful business activity a modern enterprise in any field economic activity. The work presents results research into need for client-oriented marketing business. purpose to study important stages creating enterprise. main market segmentation and its key characteristics have been identified. Considered opportunities provide customers with be...

The purpose of this study is to identify factors affecting the development of entrepreneurship in theagricultural advisory services companies. The main instrument to collect the data was questionnaire and itsvalidity of questionnaire is confirmed by experts and its reliability is measured through Cronbach’s alpha(75%). The data were analyzed by SPSS software version 16. The finding showed that ...

This paper introduces how green marketing influences the sustainable development of garment industry. It analyses the cost and profit to implement green marketing, both in a short term and in the long run. In a short term the cost may increase. However, in the long run, the income will overweigh the cost. There’re five reasons: reduced cost, expanding export by broking down green barriers, esta...

Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasising the role of effective and strategic internal communication to the success of the organisation. This paper briefly positions internal communication and within its scope, analyses the marketing, advertising and public relations components of marketing communication towards an integrated fram...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...